Content is a powerful way to spread the word about your garment care business.
If you attended the Laundry CEO Forum last month, you heard Marcus Sheridan and Trish Lindo discuss all the content you should create to stand out from the competition.
Anyone else get overwhelmed thinking about creating blog posts, short-form videos, social media posts, and emails?
I have a small team dedicated to content creation and even I am overwhelmed!
So, how can you create that level of content if you only have one person (most likely YOU!) to do it?
Here’s a breakdown allowing you to create and use your content on multiple platforms.
Start on YouTube
Create a long-form video to post on YouTube. Think 5-10 minutes long with shorter segments you can break out into short-form videos (more on that soon).
Transcribe to a Blog Post
Next, pop that video into a transcription platform, such as Video to Blog, to create a blog you can publish on your website.
Turn that Blog Post into an Email Newsletter
Take that blog post, trim it down, and pop it into an email newsletter. Pro-tip: embed the YouTube video into the email newsletter to allow subscribers to watch instead of read.
Create Video Clips
Give your YouTube video to a video editor, or find an AI video editor you like and break it into micro-content. Remember to keep the clips in Portrait format for use on TikTok and Instagram!
Write Posts
Create captions (TikTok and Instagram) or posts (LinkedIn and Facebook) accompanying the video clips.
If you follow these steps in order, you’ll be able to create 1 YouTube video and hire a virtual assistant to create all the rest of the content for you.
But, even if you do it yourself, this whole process should take you about 2-3 hours a week, and at the end, you’ll have up to 8 pieces of content to share:
- YouTube Video
- Blog Post
- Email Newsletter
- 3-5 Videos for Instagram, TikTok, Facebook, and LinkedIn
Imagine how well-known your garment care business would be if you created that much content each week.
It is possible with the right plan.
That's all I got for you today.
Waleed
🏴☠️ ✌️
P.S. For more thoughts on the laundry business, follow along on Linkedin.
From the words of speaker and author, Erik Qualman
We don’t have a choice on whether we do social media; the question is, how well we do it.
Thinking about, the thinking of laundry
Are the people following your laundry business on social media your clients or potential clients?
If not, it's just vanity metrics. Likes don't pay the bills.
