Jeffrey Moak will dive into Business Growth and Innovation, exploring strategies, creative solutions, and actionable insights to drive expansion and improve operations.
Randy Roberts will lead Sales 201: Laundry Differentiation - sharing strategies for connecting with customers, telling your story, and standing out in your market—whether you serve residential or commercial clients.
Marcus Sheridan is back! After last year’s powerful session on AI, sales, and marketing, Marcus returns to take the conversation even deeper, helping you refine your approach and drive more revenue.
Trish Lindo returns to share her expertise on branding and building a personal brand, giving you the tools to stand out and elevate your business presence.
Reserve your seat today.
Tickets are available now at www.laundryceo.com
“We’re going to clean what? Sneakers?!”
That was my first reaction when a client casually mentioned starting a sneaker cleaning business. I almost brushed it off as a random, crazy comment, but that random comment changed everything.
When I started expanding, I thought the secret was simple: add more machines, more services, more locations, and boom–success!
Then, reality hit.
After nights of crunching numbers, overthinking, and being concerned about overextending, I decided to take a chance. I stopped brushing off the sneaker comment and started brainstorming ways to make sneaker cleaning work.
Long story short, adding sneaker cleaning was a great move. It introduced me to a new client base, diversified my revenue streams, and made me surprisingly good at cleaning suede.
Thinking about the thinking of laundry:
When your clients speak, are you listening or just waiting to talk?
I also learned a few important lessons along the way:
- Growing a laundry business isn’t just about getting bigger machines and more locations. It’s about listening, experimenting, and solving problems your clients didn’t even know they had.
- Every new service is an opportunity to expand your reach and build insulation against market shifts.
- Some of the best ideas come from the casual “Have you ever thought about…?” moments with clients, so listen closely.
And that’s how I went from just washing clothes to being the go to for sneaker cleaning. Next time someone asks if you can do something weird or new, don’t just brush it off.
Lean in. It might just turn out to be your next opportunity.
Who knew dirty sneakers could teach me so much?
That's all I got for you today.
Waleed
🏴☠️ ✌️
Echoing the wisdom of Ross Perot.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
