Lazy on Opportunity

How a business mishandled a 5-star review
Lazy on Opportunity
photo by Dylan McLeod
Table of Contents
In: Reviews, Client Retention

We are officially 10 days away from the inaugural Laundry CEO Forum!

As we approach the event, here are a few things to keep in mind:

1. Speakers: We have an incredible lineup of industry leaders who will be sharing their insights and experiences. Be sure to check out the speaker profiles to learn more about them here.

2. Agenda: View the full program for each day of the LCEO Forum here.

3. Ticket Sales: We still have tickets available! Secure yours here.

4. Logistics: If you’re traveling to attend the forum, we recommend finalizing your travel and accommodation plans soon. Whether you’re arriving at Dallas Ft. Worth (DFW) or Dallas Love Field (LUV) - both provide easy access to our venue!

5. Room Block: The Laundry CEO Forum room block closed on July 22nd. But if you reach out to the Omni Star directly they can assist you with reservations. Contact them here.

I'm excited to have you join us for this unforgettable laundry experience. Should you have any questions or require assistance, please do not hesitate to reach out.

I look forward to seeing you in 10 days!

Share your product or service in Wash Weekly.


A few weeks ago, Jessica and I decided to get some takeout. The food was great, but one thing that stood out was the exceptional service Patrice gave us.

Because of her pleasant attitude and extra attention to ensuring our order was correct, I decided to write a review. I wrote it specifically so the business would be aware of the excellent job she was doing.

As you can see in the review, I made it very personal by mentioning Patrice – but their response missed the mark.

  • They never mentioned Patrice.
  • They didn’t connect with me about my experience.
  • “We can’t wait for you to find your next favorite menu item” - they were more concerned with me coming back to spend more money than learning more about the experience.
  • “Please spread our love to your family and friends” - all about them and not me.

Their response was general and somewhat robotic, like using an autoresponder or reputation management software (which, I am almost positive they are 🤷‍♂️).

Let this be a lesson for us to be more personal with our review responses. 

Think about it like this.

Your client is taking time out of their life to do you a tremendous honor by sharing their experience with your business. They get nothing from it. You reap all the benefits from it. The least you could do is write a genuine response.

Don't be Lazy On the Opportunity

I’m sure they appreciate the five-star review, but it could’ve been used to build a stronger customer relationship and show that they genuinely value their customers and employees.

That's all I got for today.
Waleed
✌️🏴‍☠️


Thinking about, the thinking of laundry

From the words of businessman, investor, and philanthropist, Warren Buffet.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.


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