There's one job at a company that some CEOs always have input on and know Jack about.
They think because they know their audience (or think they do), they can suggest what works at getting their attention to the marketing team.
Unfortunately, the average laundromat owner doesn't have a marketing team.
Time for a new hat.
Owning a laundromat means wearing a lot of hats, but there’s one that can be really uncomfortable to wear:
Marketer.
How do you get people to choose your laundromat over the one down the street?
How do you keep clients coming back?
How do you even spread the word that your laundromat exists?
Marketing doesn’t have to feel overwhelming. With the right strategies, your marketing will build relationships within your market and attract clients.
And for God sakes, don’t just copy from what the laundromat down the street is doing.
Here are four strategies to start with:
Social Media
Many businesses use social media to post about their services, hours, and other basic info. But think about it: when was the last time you were excited to follow a page filled with posts about business hours?
Probably never, and your potential clients feel the same way.
The right content captures attention, shows what makes you unique, and makes viewers want to visit your store.
Post content that educates and entertains like:
- Tutorials on topics like removing stains and choosing the best detergent
- Images of your stores to show clients what to expect
- Videos making fun of how boring laundry can be
- Ridiculous stories of the things you’ve found in people’s laundry
Google My Business
Think about how many times you’ve Googled “[business type] near me” or something similar. Your potential clients are doing the same thing and without a Google My Business account, it’s highly unlikely they’ll find you.
Set up a Google My Business account and keep it updated, so you’ll show up on Google Maps and in Google Search.
Thinking about, the thinking of laundry:
If you can't track the results of every dollar you spend on marketing, is it doing anything?
SMS Campaign
People are glued to their phones throughout the day, so an SMS text campaign is a smart way to send reminders or time-sensitive information, like promotions and announcements.
I’ll be honest. Being on the receiving end of an SMS text campaign can be extremely annoying if the content isn’t relevant. But if you’re thoughtful about sending messages that add value, like a discount code, you’ll find that SMS messaging is one of the most effective ways to keep clients engaged.
Commercial Services Letters
When it comes to marketing to commercial clients like hotels, conference centers, and other businesses, you need a different approach.
One of my favorite strategies is mailing letters directly to these businesses to introduce ourselves and our services.
I dedicate time at least once per year to send letters to the new and old businesses in our area. Not only does it build brand awareness, but it also helps us build relationships in our community.
If you’re not sure what to say, you can download one type of sales letter we use here.
These strategies are a good starting point and possibly all you’ll need to market your business. Regardless of the strategy or strategies you use, the most important thing is making sure your marketing speaks to your ideal clients and addresses their needs.
That's all I got for you today.
Waleed
✌️🏴☠️
P.S. Do me a huge favor and let me know what you think of Wash Weekly, click here.
Echoing the wisdom of Milton Hershey
Give them quality. That is the best kind of advertising.
Thanks for reading this edition of Wash Weekly. I hope you enjoyed the topic this week. If you didn't, we'll try it again next week.
