Safe travels to everyone and I look forward to seeing you on Wednesday! 🙏
Share your product or service in Wash Weekly.
Are you building your laundromat for the next three generations? Or are you building just for today’s clients?
It’s important to serve your current clients, but you can miss out on future business by not thinking ahead.
Millennials, Gen Z, and Gen Alpha have different behaviors and expectations that you have to understand to appeal to them. I encourage you to research each one and identify what they look for in businesses they support.
Here are a few questions to guide you as you research future generations:
- How do they buy and shop?
- What are their environmental concerns?
- How do they want businesses to serve them?
- Do they prefer app-based or web-based ordering?
- What communities are they in, and how can I connect with them?
- How do they feel about businesses that do/don’t give back to society?
- What form of communication do they want for support (text, email, social media, etc.)?
Change is inevitable in the laundromat business. If you resist it or focus solely on the present moment, you risk missing out on future opportunities.
Check out this article for more insight on how to market to each generation.
That's all I got for today.
Waleed
✌️🏴☠️
Thinking about, the thinking of laundry
From the words of business thinker and management consultant, Peter Drucker.
The purpose of business is to create and keep a customer.
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