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Spotlight Your Business in Wash Weekly!
Nearly one-third of lottery winners file for bankruptcy within three to five years. Why is that? They’ve got the winning ticket and a pot of cash, but they don’t have a plan for how to use it.
Knowing how to use the tool is just as important as having it.
You have a contact list complete with names, numbers, mailing addresses, email addresses, birthdays, and service history. That’s your winning lottery ticket...now what?
For many laundromat owners, that’s where it stops. They might send out a mass holiday promotion or an occasional update, but the list is tucked away until next time.
A comprehensive client contact list is one of the most valuable yet underutilized assets a laundromat can have. It’s the secret weapon that can help you strengthen client relationships, differentiate yourself from competitors, and increase revenue.
What Can You Do With a Comprehensive Contact List?
Multi-Platform Communication
Contact clients about promotions, discounts, and new services via SMS, email, and direct mail. Using multiple communication methods gives you a greater chance of reaching them. This is especially important when serving a multi-generational client base.
Personalized Communication
Add a personal, friendly touch to communications by using your clients’ preferred name. For example, if you provided your name when you signed up for Wash Weekly, you should see it at the top of this email. If you didn’t provide it, you’ll see “Dear Wash Weekly Insider” instead.
(P.S. You can always update your profile at WashWeekly.com)
Thinking about, the thinking of laundry:
Owning your PUD client list is critical for the long-term success of your business.
Targeted Birthday Offers
Everyone loves a birthday discount. Birthday offers let clients know that you care and appreciate them all the time, not just when they’re interacting with your business.
Geographically Targeted Campaigns
What do people do with promotional mail that isn’t relevant to them? They throw it away. With client addresses, you can segment your clients based on location and tailor your marketing for each segment to ensure they only receive relevant offers.
Service Reminders
Use this info to send reminders about their garment needs. For example, you can remind them about seasonal clothing storage, cleaning for special garments, and regular maintenance services.
Customized Offers and Upsells
Your clients’ preferences and purchase history give you insight on when and why they make certain purchases. If a client always purchases your drop-off service, use that information to offer a free trial of pickup-and-delivery. If a client maxes out the number of bags they’re allowed for a service, you can encourage them to upgrade to a larger package.
Your client contact list is full of potential. By using these suggestions, you’re not just keeping in touch— you’re showing your clients that you care about them and want to provide the best client experience possible.
That's all I got for you today.
Waleed
🏴☠️ ✌️
p.s. Stay connected on Linkedin and YouTube for more thoughts and strategies in the laundry business!
Echoing the wisdom of Publilius Syrus
Everything is worth what its purchaser will pay for it.
Thanks for reading this edition of Wash Weekly. I hope you enjoyed the topic this week. If you did give it a 👍 below.
