Many laundromats stick to the basics: machines, a change or card machine, maybe a vending machine or two, some tables, and a couple of chairs.
In today’s competitive market, as the market evolves and becomes more crowded that may not be enough.
Clients might not say it, but I believe they are looking for more than just a place to wash their clothes. They're looking for an experience – a place that makes the chore of doing laundry a bit more enjoyable.
But it’s impossible to build a client-focused laundromat without understanding the clients. Who are they? What are their needs? What are their preferences? What do they value in a laundromat?
Once you understand your clients, identify ways to enhance their experience. When it comes to the atmosphere and layout, consider the following questions:
- What color scheme will appeal to my clients?
- What machine types and sizes will meet my clients’ needs? It might not be what you and your distributor think. Times are changing. Are you using data from the past?
- What kind of music will provide a relaxing experience?
- What kind of lighting will make the atmosphere more comfortable (natural vs artificial)?
- How should I arrange machines — big machines in the front, aisle or bowling alley style?
- How many tables, and chairs should I have?
While the layout and atmosphere play an important role in the client experience, the extra amenities can make your laundromat stand out from others in the area. Amenities like free Wi-Fi, beverage station, entertainment, comfortable seating, spacious aisle, multiple payment options, and a play/learning area for kids can not only attract new clients but also show loyal clients that you’re constantly working to provide the best experience possible.
When every decision, from the layout of the machines to the additional amenities, centers around the client, first-time clients will quickly turn into regulars who recommend your laundromat to others.
That's all I got for today.
Waleed
🏴☠️ ✌️
P.S. For more thoughts on the laundry business, follow along on Linkedin.
Thinking about, the thinking of laundry
From the words of the customer experience consultant, Kate Zabriskie
The customer's perception is your reality.
